Turning account opening into a growth engine
Summary
Join us for a candid conversation with Citadel Credit Union on how improving account opening became the foundation for broader digital banking innovation — including business banking expansion, operational improvements, and ongoing experience optimization.
You’ll hear what worked, what surprised them, and how they continue building momentum today — followed by a live demo showing how these capabilities come together in practice.
What you'll learn:
- How stronger onboarding can drive measurable growth
- What it takes to expand digital capabilities without creating silos
- Lessons from a real institution navigating ongoing transformation
- Insight into consumer and business banking experience alignment
- A practical look at how unified platforms support long-term innovation