Winning the battle for financial services primacy

In Credit Union Times, Candescent Chief Product Evangelist Kirk Benson says credit unions don’t need to match the big banks to become a member’s main financial institution. About three-quarters of consumers prefer to bank digitally and they hold their credit union’s app up against the best one on their phone.

Benson says the everyday basics have to work, members need one place to see all their accounts and moving direct deposit and bill pay over from another bank should take minutes. He also warns that a growing member count can look like progress while checking and paychecks stay somewhere else.