Turning AI Insights into member loyalty
With Candescent’s digital banking platform, everyday interactions became more relevant, leading to stronger engagement and retention from their members.
Our impact
Proof that Candescent’s digital banking platform drives engagement and lasting member loyalty, by the numbers.
Uptake on personalized cross-sell offers during account opening
Decrease in member attrition year-over-year
“Candescent helped us turn what we already knew about our members into action. The digital banking experience became more relevant, engagement increased, and we saw real improvements in adoption and retention.”
Bridging Data and Experience
Meriwest had invested heavily in data and analytics, but those insights weren’t yet shaping everyday member interactions. Our digital banking platform turned existing intelligence into timely, relevant experiences, strengthening relationships and loyalty without slowing the member experience or adding operational complexity.
Delivering relevance at every interaction
Meriwest leveraged Candescent’s Intelligent Banking platform through the Digital Banking product to deliver real-time, personalized experiences across the member journey.
By unifying data, intelligence, and engagement on a single foundation, Meriwest connected its “next best product” recommendation engine directly to the platform, activating insight from account opening through everyday digital engagement. This ensured every interaction felt intuitive, connected, and easy to act on, helping the institution deepen member relationships and drive ongoing engagement.
Key consumer and assisted banking capabilities
Engagement & growth
An intelligence layer supporting Meriwest’s ability to turn member data into timely, personalized messages and offers.
Intelligence & connectivity
A connected data foundation enabling personalized offers and everyday interactions to be delivered directly to members.
Administrative services
A comprehensive set of tools supporting the administration and day-to-day operation of Meriwest’s digital banking experience.
When relevance leads to loyalty
Stronger engagement
By presenting relevant offers at the moment members are already taking action, like during account opening, Meriwest increased uptake on personalized cross-sell offers by up to 10%. Engagement felt timely and helpful, setting the tone for stronger relationships from day one.
Greater loyalty
As digital interactions became more relevant and consistent, members stayed more engaged over time. Attrition declined by 15% year-over-year, reflecting stronger ongoing relationships built through everyday digital experiences, not one-time campaigns.
Innovation leadership
With Candescent’s digital banking platform supporting real-time personalization, Meriwest established a foundation for ongoing AI-led innovation, moving beyond isolated pilots to a repeatable capability embedded across the digital experience.
See How Intelligent Banking Can Transform Your Institution
Build your future with Candescent
Explore the solutions institutions like yours turn to as they expand and evolve their digital experience.
Trusted by Forward-Thinking Financial Institutions
Explore how banks and credit unions are using Candescent’s platform to strengthen engagement, improve retention, and deliver more relevant experiences across the customer journey.
Seamless openings, Exceptional experiences
How OneUnited Bank grew digital adoption by 33% with Candescent
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